Blog
Insights, analysis, and updates from the Vumonic team
July 11, 2025 • Varchas Manohar
Personal Care Is Winning in Q-Commerce. Most Brands Are Missing It.
The latest data from Instamart over three months confirms this shift in behavior. People are buying more...
June 27, 2025 • Varchas Manohar
Bengaluru Shopping Behaviour: 5 Surprising Insights from Quick Commerce Data
If you're launching a new brand or platform in quick commerce, Bengaluru isn’t just your pilot. It’s your proving ground...
June 25, 2025 • Varchas Manohar
India’s Summer Sportswear Trends: What Shoppers Bought Online
We dug into real purchase data, and if there was one brand that dominated in sheer number of transactions, it was..
June 20, 2025 • Varchas Manohar
What We Can Learn When We Stop Looking at Users in Silos
People don’t live in categories -- they live across them. We often think of users as...
June 18, 2025 • Varchas Manohar
Uber Moto Ban in Karnataka: What the Data Tells Us
As of June 16, 2025, bike taxis have been banned across Karnataka. Platforms like Uber Moto...
May 31, 2025 • Varchas Manohar
Quick Commerce Trends: Skincare Category Insights
Quick commerce continues to shape everyday consumption habits in India, and skincare..
May 29, 2025 • Varchas Manohar
Quick Commerce Trends: Biscuit Category Insights
Quick commerce continues to redefine how Indian consumers shop for daily essentials, and biscuits...
May 14, 2025 • Varchas Manohar
April Food Wars: Swiggy vs. Zomato – Who's Getting the Bigger Bite?
Across the board, we noticed that average order values were higher on...
April 17, 2025 • Varchas Manohar
The Data Disconnect: Why Your Research Doesn’t Match Reality
Email receipt data operates like a behavioral MRI—capturing purchases as they happen, without filters. It bridges gaps by..
April 17, 2025 • Varchas Manohar
Stop Guessing What Customers Want - The Receipts Already Know
Market research has long been a game of connecting dots from..
April 15, 2025 • Varchas Manohar
Why Market Researchers Are Prioritizing Email Receipts Over Survey Data
Market research is always evolving. For decades, surveys have..
April 11, 2025 • Gabriel Appleton
Vumonic and Databurning Announce Strategic Partnership for India E-Receipt Data
DataBurning becomes exclusive GTM partner for Vumonic's comprehensive India e-receipt panel.
April 10, 2025 • Varchas Manohar
How Transaction Data Tracks Macro & Microeconomic Factors
In the era of big data, anonymized transaction data has emerged as a powerful tool for
April 9, 2025 • Varchas Manohar
Generating Alpha in the Data Age: The Role of Alternative Insights
In the quest for market outperformance, or alpha, today’s investors are turning to..
April 9, 2025 • Varchas Manohar
Forecasting with Alternative Data: Staying Ahead of the Market
Traditional data often lags, but alternative data sources like...
April 9, 2025 • Varchas Manohar
What is Alternative Data? A Game-Changer for Generating Alpha!
The growing importance of alternative data lies in.....
March 21, 2025 • Gabriel Appleton
Behind McDonald's India's Profit Challenges: A Data-Driven Look
Our analysis confirms the company's assessment - Indian consumers are..
March 12, 2025 • Gabriel Appleton
Feb 2025 Data Reveals Nykaa's Surprising Brand Strategies
While conventional wisdom suggests discount-driven strategies dominate, the numbers tell..
April 29, 2024 • Varchas Manohar
The Dynamic Growth of Hair Serums in India's Haircare Market
According to Vumonic Datalabs, the consumer interest in hair serums have..
December 26, 2023 • Samiksha Mulik
Firstcry Sales Growth Trends & AOV Comparison for 2023!
One of the standout observations from the analysis was the substantial increase in
December 12, 2023 • Samiksha Mulik
Domino’s Pizza Consumer Sales Performance and AOV in 2023Q1
In the dynamic realm of food delivery services, Domino's Pizza has..