Blog
Insights, analysis, and updates from the Vumonic team
June 27, 2026
Whey protein on Instamart in Q1 2026: how fast is the category growing?
Whey protein's order share on Instamart nearly tripled year on year. It went from...
June 24, 2026
Swiggy vs Zomato in India's top food delivery cities: Q1 2026
Chennai shows the sharpest change in Q1 2026. Zomato's AOV there dropped from.....
June 19, 2026
Fashion on Ajio vs Myntra in Q1 2026: which platform is winning the repeat buyer?
51.79% of its fashion buyers ordered more than once in Q1 2026, up from 48.65% a year ago....
June 17, 2026
Swiggy Instamart Q1 2026: order frequency and AOV, how does it compare to Q1 2025?
Instamart's AOV rose 33.7% year on year in Q1 2026, from INR 365 to INR 488. But repeat order rate....
June 14, 2026
Haircare vs Bodycare in Q1 2026: which category is growing faster across Nykaa, Myntra, Flipkart, and Amazon?
Flipkart's bodycare added 1.54 percentage points of personal care share in Q1 2026. No other category on any of the four platforms moved faster...
June 12, 2026
Electronics on Flipkart in Q1 2026: which categories held share post-Republic Day Sale?
Audio held 11.6% of Flipkart electronics orders during the Republic Day Sale window in Q1 2026 and lost 2.5 pp year on year within that same window...
June 10, 2026
Food delivery in India, Q1 2026: how the top restaurant chains split order share on Swiggy and Zomato
McDonald's shed 0.38 pp on Zomato in Q1 2026. On Swiggy it lost 0.09 pp. Same brand, same quarter, same menus.
June 8, 2026
Blinkit vs Zepto in Q1 2026: who grew order share faster?
Q1 2026 vs Q1 2025 · Blinkit vs Zepto · Banking transaction data
June 5, 2026
Skincare in Q1 2026: which brands gained share on E-commerce?
The same brand, losing share on every platform at the same time is...
June 2, 2026 • Varchas Manohar
Republic Day Sale 2026 on Myntra and Ajio: which fashion categories won?
Q1 2026 data · Jan 17–26, 2026 vs Jan 17–26, 2025 · Platforms: Myntra, Ajio
May 27, 2026 • Varchas Manohar
Zomato vs Swiggy in Q1 2026: Which Platform Held More Repeat Orders?
Subscription penetration scaled sharply on both sides.Zomato Gold penetration jumped from...
July 11, 2025 • Varchas Manohar
Personal Care Is Winning in Q-Commerce. Most Brands Are Missing It.
The latest data from Instamart over three months confirms this shift in behavior. People are buying more...
June 27, 2025 • Varchas Manohar
Bengaluru Shopping Behaviour: 5 Surprising Insights from Quick Commerce Data
If you're launching a new brand or platform in quick commerce, Bengaluru isn’t just your pilot. It’s your proving ground...
June 25, 2025 • Varchas Manohar
India’s Summer Sportswear Trends: What Shoppers Bought Online
We dug into real purchase data, and if there was one brand that dominated in sheer number of transactions, it was..
June 20, 2025 • Varchas Manohar
What We Can Learn When We Stop Looking at Users in Silos
People don’t live in categories -- they live across them. We often think of users as...
June 18, 2025 • Varchas Manohar
Uber Moto Ban in Karnataka: What the Data Tells Us
As of June 16, 2025, bike taxis have been banned across Karnataka. Platforms like Uber Moto...
May 31, 2025 • Varchas Manohar
Quick Commerce Trends: Skincare Category Insights
Quick commerce continues to shape everyday consumption habits in India, and skincare..
May 29, 2025 • Varchas Manohar
Quick Commerce Trends: Biscuit Category Insights
Quick commerce continues to redefine how Indian consumers shop for daily essentials, and biscuits...
May 14, 2025 • Varchas Manohar
April Food Wars: Swiggy vs. Zomato – Who's Getting the Bigger Bite?
Across the board, we noticed that average order values were higher on...
April 17, 2025 • Varchas Manohar
The Data Disconnect: Why Your Research Doesn’t Match Reality
Email receipt data operates like a behavioral MRI—capturing purchases as they happen, without filters. It bridges gaps by..
April 17, 2025 • Varchas Manohar
Stop Guessing What Customers Want - The Receipts Already Know
Market research has long been a game of connecting dots from..
April 15, 2025 • Varchas Manohar
Why Market Researchers Are Prioritizing Email Receipts Over Survey Data
Market research is always evolving. For decades, surveys have..
April 11, 2025 • Gabriel Appleton
Vumonic and Databurning Announce Strategic Partnership for India E-Receipt Data
DataBurning becomes exclusive GTM partner for Vumonic's comprehensive India e-receipt panel.
April 10, 2025 • Varchas Manohar
How Transaction Data Tracks Macro & Microeconomic Factors
In the era of big data, anonymized transaction data has emerged as a powerful tool for
April 9, 2025 • Varchas Manohar
Generating Alpha in the Data Age: The Role of Alternative Insights
In the quest for market outperformance, or alpha, today’s investors are turning to..
April 9, 2025 • Varchas Manohar
Forecasting with Alternative Data: Staying Ahead of the Market
Traditional data often lags, but alternative data sources like...
April 9, 2025 • Varchas Manohar
What is Alternative Data? A Game-Changer for Generating Alpha!
The growing importance of alternative data lies in.....
March 21, 2025 • Gabriel Appleton
Behind McDonald's India's Profit Challenges: A Data-Driven Look
Our analysis confirms the company's assessment - Indian consumers are..
March 12, 2025 • Gabriel Appleton
Feb 2025 Data Reveals Nykaa's Surprising Brand Strategies
While conventional wisdom suggests discount-driven strategies dominate, the numbers tell..
April 29, 2024 • Varchas Manohar
The Dynamic Growth of Hair Serums in India's Haircare Market
According to Vumonic Datalabs, the consumer interest in hair serums have..
December 26, 2023 • Samiksha Mulik
Firstcry Sales Growth Trends & AOV Comparison for 2023!
One of the standout observations from the analysis was the substantial increase in
December 12, 2023 • Samiksha Mulik
Domino’s Pizza Consumer Sales Performance and AOV in 2023Q1
In the dynamic realm of food delivery services, Domino's Pizza has..