Key metrics
Mobiles share during sale: 44.9% (+3.1 pp YoY)
TVs share during sale: 3.7% (+1.4 pp YoY) - fell to 1.5% immediately post-sale
Audio share during sale: 11.6% (−2.5 pp YoY) - 9.6% by March
Others (home appliances, gaming, car electronics): 24.0% at sale, 29.8% by March
Sale window AOV: TVs INR 21,750 · Mobiles INR 9,400 · Accessories INR 3,663 · Audio INR 1,942
6.1
Mobiles took 44.9% of Flipkart electronics orders during the Republic Day Sale, up 3.1 pp from the same window in 2025. TVs reached 3.7%, their highest share of any Q1 2026 window, gaining 1.4 pp YoY. Audio lost 2.5 pp to 11.6% within the sale window itself — making it the only top category to compress during what should have been its strongest promotional period. Laptops barely moved at +0.5 pp. The sale concentrated share into mobiles more sharply than in 2025.
TVs peaked at 3.7% during the sale and fell to 1.5% in the five days immediately after. By February they were at 1.9%, by March 2.3%. The sale window was the entirety of their Q1 elevated share. Mobiles held at 46.3% post-sale before normalising to 41.0% by March. Others, covering home appliances, car electronics, and gaming, went the opposite direction: 24.0% during the sale, 23.8% post-sale, then 26.3% in February and 29.8% in March. Six percentage points of share gain across the quarter with no promotional support. Laptops sat in a narrow 11.1% to 12.0% band across all four windows.
The AOV picture from the sale window clarifies the stakes. TVs averaged INR 21,739, more than twice mobiles at INR 9,388- and eleven-times audio at INR 1,942. High basket, short window. Others reached INR 7,622 AOV by March, above mobiles for the same period. The category gaining the most share through the quarter is also commanding a meaningful basket.
Audio lost share during the sale, lost more post-sale, and ended March at 9.6% — down 3.7 pp versus March 2025. For an electronics brand in this category, Q1 2026 Flipkart data offers no recovery signal. Home appliances and gaming, on the other hand, gained share every month after the sale closed. This might be a more indicative signal of purchasing behaviour shifting towards quick commerce channels for audio devices.
Tags: Electronics · Flipkart · Republic Day Sale · Q1 2026 · Consumer panel data
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