Between June and August 2026, 5.13% of Swiggy orders were placed between 6 and 11am. A year earlier the figure was 4.58%. Breakfast’s share of orders grew 12.0% year on year, faster than any other time slot on the platform.
Zomato showed the same pattern. Its breakfast share rose from 4.34% to 4.69%, up 8.1%, again the fastest-growing slot.
The other slots moved less, and not in the same direction on both apps. Lunch held almost exactly flat on both, at about 27% of orders. Dinner gained share on Zomato, rising from 39.04% to 40.16%, but slipped on Swiggy from 38.95% to 37.53%. Late night went the other way: up 7.1% on Swiggy, down 5.0% on Zomato. Breakfast was the only slot that grew clearly on both.
Breakfast is still the smallest slot, and the cheapest one. A Swiggy breakfast order averaged about INR 310, against INR 400 at dinner. On Zomato, breakfast averaged about INR 290, against INR 380 at dinner. The typical Zomato breakfast order cost about INR 220, down from INR 240 a year earlier.
What people order at breakfast hasn’t changed. 51.2% of breakfast orders included idli, dosa, vada, upma, poha, paratha or a similar Indian breakfast item, almost identical to 51.0% in 2025. Coffee and tea featured in 9.5% of orders. Sandwiches, eggs, toast and other Western breakfast items appeared in 9.4%, down from 10.3%.
For a restaurant brand, breakfast is a small slot that is growing on both platforms, with a menu that’s well defined and a basket that’s about a quarter smaller than dinner. The growth is coming from more people ordering a familiar breakfast, not from a change in what they order.
Tags: Food delivery · Zomato · Swiggy · Breakfast · Order timing · AOV · Consumer panel data
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