Through the first quarter of 2026, roughly 29% of Swiggy orders carried a discount, averaging about INR 130 each.
From April, that fell to roughly 23% of orders. The average discount rose to about INR 150.
Fewer orders discounted, more money on each one. The switch happens cleanly between March and April and has held every month since, through July.
34.1
Set against Q2 2025 the direction looks different again. A year ago Swiggy discounted 19.6% of orders at an average of about INR 130. In Q2 2026 it is discounting 22.8% of orders at about INR 150. So relative to last summer the platform is discounting both more often and more deeply. Relative to its own first quarter it is discounting less often and more deeply.
The first quarter looks like the outlier rather than the trend. Discount penetration sat near 29% for three consecutive months, well above anything in 2025, then dropped seven points in a single month.
Average order value moved with it. Swiggy's basket ran between INR 350 and INR 360 for every month from January 2025 through March 2026. From April it sits between INR 370 and INR 375 and has not gone back.
34.2
Both things happening together is the part worth noting. Narrowing discount coverage while deepening the individual discount, and seeing basket size rise at the same time, is consistent with promotions being pointed at fewer, larger orders rather than spread across the base.
For a restaurant partner the practical question is which side of that line your listings now fall on. A smaller share of Swiggy orders is being subsidised than in Q1, and the ones that are carry roughly INR 20 more support than they did in the spring.
Tags: Food delivery · Swiggy · Discounting · Promotions · Q2 2026 · Consumer panel data
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