Quick commerce continues to shape everyday consumption habits in India, and skincare has emerged as a fast-moving category within online beauty and personal care.
Drawing from Vumonic’s email receipt panel data for March and April 2025 across platforms like Swiggy Instamart and BigBasket, here’s a snapshot of how the skincare category is performing and what it signals about evolving consumer choices.
🔹 Top Brands by Market Share (Volume)
Nivea led the category, contributing to around 5% of all skincare volumes.
Himalaya and Dettol followed closely, each capturing approximately 4% of the market.
Garnier and Ponds rounded out the top five, with about 3–4% share each.
The market remains highly fragmented, with many other brands competing for attention.
🔹 Best-Selling Skincare Products (by Value Contribution)
Cetaphil Gentle Skin Cleanser (Face Wash) stood out, accounting for just over 3% of overall skincare value sales.
Other popular items included:
Minimalist Salicylic Acid Face Wash (~1%)
Epigamia Protein Yogurt (Natural) (~1%)
Cetaphil Gentle Skin Cleanser (Regular) (~1%)
Cetaphil Oily Skin Cleanser (~1%)
Cetaphil’s multiple SKUs in the top ranks show strong traction for dermatologist-recommended products.
Ingredient-led and results-focused brands like Minimalist continue to gain trust among skincare-conscious consumers.
🔹 Top Cities by Skincare Sales (Value)
Bengaluru led skincare sales, contributing close to 19% of the total value. It also saw the highest average product price among cities, pointing to stronger adoption of premium brands.
Delhi followed, contributing around 7% of sales, with a healthy appetite for mid- to high-range products.
Mumbai accounted for nearly 5% of sales, maintaining its position as a steady beauty and personal care market.
Pune and Gurugram contributed about 3% each, reflecting rising skincare demand in these growing urban hubs.
Across all cities, higher-than-average price points indicate consumer willingness to spend more on trusted, effective skincare solutions.
🔹 Top Selling Pincodes (Nykaa Orders)
560100 (Bengaluru)
560068 (Bengaluru)
122022 (Gurugram)
500084 (Hyderabad)
110030 (Delhi)
These top 5 pincodes collectively contributed to around 7% of skincare sales volume on Nykaa. The concentration of orders from Bengaluru and NCR highlights the strength of skincare demand in tech-driven and high-income residential areas.
About the Data Insights are sourced from Vumonic’s email receipt panel, which tracks millions of real-time online purchases across India. This anonymized dataset reflects actual shopper behavior across platforms like Instamart and BigBasket, providing ground-level visibility into fast-evolving consumer trends.