Between March and May 2025, as the weather warmed up, so did the online shopping carts. From activewear refreshes to casual weekend fits, Indian shoppers turned to Flipkart and Myntra to stock up -- and we focused on five brands: Puma, Nike, Adidas, Skechers, and New Balance.
We dug into real purchase data, captured directly from email receipts, to understand not just what people looked at, but what they actually bought. And as always, the numbers told some unexpected stories.
Puma Moved the Masses, New Balance Moved the Big Bills
If there was one brand that dominated in sheer number of transactions, it was Puma. Affordable pricing and wide visibility made it the default pick for many. But the net average cart value for Puma stayed around ₹2,400 -- comfortably the lowest among the five.
On the other end of the spectrum was New Balance. It didn’t sell as much, but when it did, it did well. The average order came in at ₹5,700, making it the priciest brand in the mix. Nike followed at ₹4,700, while Skechers and Adidas landed in between, at ₹3,800 and ₹3,200 respectively.
The split is clear: Puma is the volume player. New Balance is the premium pick.
Discounts Were Everywhere -- But Not All Equal
Some brands used discounts as bait. Others used them sparingly. Skechers and New Balance were the most generous -- customers saved an average of ₹2,500 and ₹4,200 respectively on their orders.
Nike, in contrast, played it cooler with an average discount of just ₹1,600, while Puma and Adidas hovered around the ₹2,000 mark.
There’s no single right strategy here -- but the contrast in discount depth does offer a peek into each brand’s pricing playbook. For some, discounts are a hook. For others, they’re a calculated exception.
The Cities That Drove the Action
When it came to where people were buying from, Bengaluru topped the list. Puma and Adidas especially saw strong traction there. Mumbai and Delhi were close behind, but what stood out was the rise of Lucknow -- which surprisingly outpaced bigger cities like Chennai and Hyderabad for Puma.
Pune also made a quiet but firm entry into the top five. It’s a reminder that demand for branded fashion isn’t just an urban metro story anymore -- smaller cities are increasingly shaping national sales trends.
So, Why Does This Matter?
Because this isn’t modeled data or a best guess from a survey. It’s real. Every number here comes from actual e-receipts, parsed and processed by Vumonic. That means we’re seeing what people truly purchased, down to the price paid, the city shipped to, and the brand chosen.
That kind of clarity matters -- especially when you're trying to understand where a category is headed and want to stay ahead.
For city-level dashboards, sector-specific insights, or media collaborations, reach out to us -- we’d love to share more!