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Topwear lost 2.41 pp of order share on Flipkart in Q1 2026, the sharpest single-category drop in Flipkart fashion this quarter. Accessories gained 2.18 pp. Those two moves account for most of what shifted.
Accessories reached 20.64% of Flipkart fashion orders in Q1 2026, up from 18.46%. The category's brand composition changed more than its share. Titan, Casio, and Timex are the top three brands in Q1 2026. In Q1 2025, Provogue and VIP led, both bag and belt-heavy brands. The median AOV climbed from INR 257 to INR 358, the steepest absolute increase of any category on the platform. The category grew and the basket size grew with it.
Topwear's two dominant brands both retreated. Roadster fell from 6.85% to 3.61% of topwear orders. Vebnor dropped from 8.43% to 6.75%. Metronaut partially filled the gap, rising from 2.78% to 4.47%, but topwear's overall category share still fell nearly 2.5 pp. Median AOV on topwear rose from INR 355 to INR 402. Fewer orders, higher average basket.
Footwear held the largest share at 26.32%, up 0.81 pp, with median AOV ticking from INR 602 to INR 646. Traditional wear compressed 0.92 pp to 11.88%. Ajio's Q1 2026 data showed the same thing: traditional wear softening across both platforms in the same quarter. Bottomwear and innerwear gained fractionally. Neither moved enough to anchor a distinct story.
Repeat rate edged down from 49.72% to 48.80%. Average orders per active user per month fell from 1.76 to 1.71. Both flat enough to not be a concern, but neither improving.
Topwear is the open slot on Flipkart right now. The two brands that defined the category a year ago both lost meaningful share, no single challenger absorbed it, and median AOV in the category rose despite the volume decline. A brand with a INR 400 to INR 600 positioning has room to move in Q2. Want a custom cut of this data for your brand? Get in touch with the Vumonic team at vumonic.com!