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Myntra's beard care share fell from 0.57% to 0.21% of personal care orders in Q1 2026, a 0.36 pp drop. The category more than halved on the platform in a single year.
The brand story explains where the volume went. The Man Company held 33.33% of Myntra's beard care orders in Q1 2025 and had no meaningful presence a year later. Wild Stone, at 17.95% in Q1 2025, also exited the top ranks. Gillette absorbed most of what remained, rising to 42.11% of Myntra's beard care orders. Beardo reached 31.58%. Two brands now hold nearly three-quarters of a category that contracted by more than half. Myntra's beard care is smaller and more concentrated than it was twelve months ago.
Flipkart is where the category has the most volume. It held 0.49% of personal care orders in Q1 2026, down only fractionally from 0.56%, making it the largest beard care platform by share in this dataset. The brand table reorganised substantially. Beardo was the category leader in Q1 2025 at 26.26%. It fell to 10.11% in Q1 2026. Vetoni, not present in the top ranks a year earlier, entered at 12.36%, tied with Gillette for first. Bombay Shaving Company gained 3.04 pp. The Man Company lost position entirely. Median basket value moved from INR 262 to INR 268, essentially flat across the same period.
Nykaa held flat at 0.18% both years. Gillette held 46.67% of beard care orders there in Q1 2026, consistent with its position a year earlier. Bombay Shaving Company doubled its share from 10.00% to 20.00%. The Man Company fell from 20.00% to 6.67%. The same directional brand movements as Flipkart, on a substantially smaller base.
The Man Company lost position on all three platforms in Q1 2026. Gillette and Bombay Shaving Company both gained on at least two of the three. Beardo split: down sharply on Flipkart, up sharply on Myntra's smaller base, where the absolute numbers are thinner.
Flipkart is the only platform where beard care has enough order volume to make a top-five brand position commercially meaningful. Myntra's category contracted sharply and is now concentrated around two brands, leaving little room for a challenger. Nykaa's share is stable but small and Gillette's position there has not shifted. For a grooming brand building platform distribution in Q2 2026, Flipkart's top slot is genuinely open and the category's volume base is intact.
Tags: Men's grooming · Beard care · Nykaa · Myntra · Flipkart · Q1 2026 · Consumer panel data
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