69.0% of BigBasket orders in August 2026 cost less than INR 300. In August 2025 the figure was 55.7%. Through the first half of 2025, it hovered around 51%.
The change happened quickly. Between October and December 2025, the share of sub-INR 300 orders jumped from 57.5% to 70.6%, and it has stayed close to 70% every month since. The top of the range shrank at the same time. Orders of INR 1,000 or more made up 10.4% of BigBasket orders in August 2025 and 4.8% in August 2026. The large monthly stock-up is now a much smaller part of the platform.
The typical BigBasket order fell with it. The median order cost about INR 260 in August 2025 and about INR 210 in August 2026. The number of items per order barely changed, at around three.
That puts BigBasket’s typical basket below Swiggy Instamart’s. Across June to August 2026, the median Instamart order cost about INR 320, up from INR 310 a year earlier. A year ago, BigBasket’s median was the lower of the two by about INR 35. Now it’s lower by more than INR 100.
Frequency held steady. Active BigBasket users placed 2.37 orders a month this summer, against 2.33 last summer.
For a grocery or FMCG brand, BigBasket now behaves like a top-up platform more than a monthly stock-up one. Pack sizes and price points that fit a basket under INR 300 are a better fit for most of its orders now.
Tags: Grocery · BigBasket · Swiggy Instamart · Basket size · AOV · Consumer panel data
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