Between January and May 2026, 64.4% of Netflix payments in the panel were for the Basic plan at INR 199. Another 16.6% were for Mobile at INR 149.
Together that's 81.0% of payments on the two lowest-priced plans. A year earlier the figure was 81.4%. Netflix's Indian base is overwhelmingly a sub-INR 200 subscription, and that has barely shifted.
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What did shift is movement within each end of the range, one step up at a time.
At the bottom, Mobile lost 1.68 percentage points and Basic gained 1.20. The two plans are INR 50 apart, and Basic adds TV and laptop viewing that Mobile doesn't allow. The mix tilted from the cheaper plan toward the one just above it.
At the top, the same thing happened. Standard, at INR 499, slipped 0.56 points to 10.7% of payments. Premium, at INR 649, gained 1.10 points to 8.1%. The higher-priced plan grew faster than the one below it, despite a INR 150 gap between them.
Plan prices themselves didn't change across the period. Every plan billed at the same rate in both years, so the shifts reflect plan choice rather than price changes.
For anyone thinking about subscription pricing in India, Netflix's mix makes two points at once. The mass market sits firmly under INR 200 and isn't moving out of it. But within each price band, a meaningful number of subscribers will pay for the next tier up when the upgrade adds something they can see.
Tags: Digital · Netflix · OTT · Subscriptions · Pricing · Consumer panel data
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