Quick commerce continues to redefine how Indian consumers shop for daily essentials, and biscuits remain a constant purchase in online grocery baskets.
Drawing from Vumonic’s email receipt panel data for March and April 2025 across platforms like Swiggy Instamart and BigBasket, here’s a quick look at how the biscuits category is performing and what it reveals about consumer preferences.
🔹 Top Brands by Market Share (Volume)
Britannia leads the biscuit segment by a significant margin, capturing nearly a fifth of all sales volume.
Sunfeast follows at around half that share, with Cadbury, Parle, and Hide & Seek also featuring among the top five.
The data highlights that household names continue to dominate within this everyday category.
🔹 Best-Selling Biscuit Products (Value)
Hide & Seek’s chocolate chip cookies emerged as the top contributor in value share.
Close behind were Britannia’s Milk Bikis and Sunfeast’s Dark Fantasy Yumfills -- indulgent formats that combine nostalgia and flavor.
Also making the list were classic favorites like Good Day Cashew Cookies and Parle-G, suggesting that both premium and budget-friendly SKUs have a steady consumer base.
🔹 Top Cities by Biscuit Sales (Value)
City. . | Avg. Price per Product | % Sales (Value Share) |
|---|---|---|
Bengaluru | ₹50 | ~11% |
Delhi | ₹40 | ~6% |
Pune | ₹48 | ~6% |
Bengaluru led the way, contributing to around 11% of total biscuit sales by value.
The city also recorded the highest average selling price per biscuit product, indicating a stronger appetite for premium or multi-pack formats.
Delhi and Pune followed, each contributing around 6% of category sales, with slightly lower average price points.
🔹 Observations
Legacy brands continue to dominate market share.
Quick commerce also favors small pack sizes, since sometimes a pack of biscuits is added just to unlock free delivery!
Product diversity is key: Nostalgic, yet affordable SKUs all perform well.
About the Data Insights are based on real purchase behavior captured via Vumonic’s email receipt panel, tracking millions of transactions across India’s top quick commerce platforms.
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