11.2% of LIC premium payments in the panel in 2025 were made in March. That’s about 36% more payments than the average of the two months before and the two months after.
The pattern repeated in 2026. March payments were about 40% above the average of January, February, April and May.
March payments are also larger. The average LIC premium paid in March 2025 was about INR 15,200, against about INR 12,000 in the rest of the year. 15.8% of March payments were INR 25,000 or more, compared with 11.3% in other months. Payments between INR 10,000 and INR 25,000 rose from 20.1% of the total to 23.2%.
The small end of the range shrinks in March. Premiums under INR 5,000 made up 46.8% of payments outside March, and 40.6% in March.
The timing matches the end of the financial year, when salaried taxpayers finalise their tax-saving investments. Life insurance premiums count toward that, and the policies bought or topped up at that point carry higher premiums than the regular payments made through the rest of the year.
Outside March, LIC payments are evenly spread. Most months carry 8% to 10% of the year’s payments, and the median premium sits between INR 5,000 and INR 6,000.
For an insurer or a distribution platform, March is the month when payments are both most frequent and largest. Campaigns aimed at higher-premium policies are best timed for January and February, when buyers are deciding what to put in before the year ends.
Tags: Insurance · LIC · Life insurance · Premiums · Tax season · Consumer panel data
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