Brand wise market share & AOV of wrist watches on Amazon - April-June 2023

Titan is a household name in India when it comes to watches. The brand, owned by Tata Group, has been offering quality and stylish timepieces for over three decades. Titan has a diverse portfolio of sub-brands, such as Fastrack, Sonata, and Skinn, catering to different segments of customers. Vumonic Datalabs took a look at how Titan performed on Amazon in the first quarter of 2023.

Brand wise market share of wrist watches on Amazon

Titan had around 30% market share in the watch category on Amazon in April-June 2023. This is an impressive number, considering the fierce competition from other brands such as Casio, Fossil, Amazfit and more. Titan’s market share was followed by Casio, which had close to 20% market share. According to livemint.com, Titan reported a revenue growth of 19% in the first quarter of 2023. 

Brand wise AOV of wrist watches on Amazon

Casio’s average order value was also higher than Titan’s, at 2,900 INR per order. Titan’s average order value was 1,700 INR per order, which is lower than Casio’s but still respectable. This shows that Titan has a loyal customer base that trusts its quality and service.

Titan is undoubtedly one of the best watch brands in India, with a dominant market share and a loyal customer base. 

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