Track last month's best-selling products, leading brands, and consumer behavior on Nykaa. From popular beauty products to payment preferences and geographic trends, explore key metrics in our free analytics preview.
Identify which products are frequently bought together to enhance cross-selling strategies and optimize product placements, driving higher sales and customer satisfaction.
Features
Dynamic Consumer Segmentation
Segment your audience based on real purchase behaviors and preferences, allowing for highly targeted marketing campaigns and personalized customer experiences.
Features
Trend Detection & Forecasting
Measure the effectiveness of the entire category's marketing campaigns by analyzing basket changes pre- and post-campaign, gaining alpha for the successes and failures of your competition.
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