Combine traditional market research with granular e-receipt data. Validate survey responses, enrich industry analysis, and unlock real-time consumer insights.
Add transaction validation to NPS and brand awareness metrics. When your Brand Power Index shows increasing consideration, verify with actual purchase frequency and share of wallet across digital channels.
Features
Purchase Cycle Validation
Complement Consumer Panel diaries with actual repeat purchase data. Track how claimed monthly shopping frequency matches real order patterns, validating Nielsen Homescan insights.
Features
Price Elasticity Reality
Enhance Van Westendorp price sensitivity analysis with actual transaction data. See how stated price thresholds match real purchase behavior across price changes.
Features
Share of Wallet Verification
Validate Kantar Worldpanel market share estimates with daily transaction data. Track share shifts between survey waves and verify claimed vs. actual brand switching behavior.
With Kantar
Supplement Brand Footprint rankings and Worldpanel Consumer Reach Points (CRPs) with actual digital transaction data. Enhance penetration metrics and purchase frequency calculations between panel reporting periods.
With Nielsen IQ
Add e-commerce validation to Retail Measurement Services (RMS) and Homescan Panel data. Verify FMCG market share calculations with actual digital receipt data between periodic reports.
With Ipsos
Enhance Brand Value Creator (BVC) framework with transaction-level brand switching analysis. Add purchase validation to Market Understanding and Product Testing insights.
With Gartner
Enhance Brand Value Creator (BVC) framework with transaction-level brand switching analysis. Add purchase validation to Market Understanding and Product Testing insights.
With GfK
Supplement Magic Quadrant vendor positioning with actual consumer spending data. Add transaction-level depth to Market Share Analysis and Hype Cycle predictions.
With Forrester
Enhance Forrester Wave™ and Now Tech reports with real transaction data. Add purchase validation to Consumer Technographics insights, bridging claimed and actual technology adoption patterns.
Ready for Validated Market Intelligence?
Enhance your market research with real-time transaction data. Get started today!
