Use our advanced basket analysis to reveal consumer behavior trends. Optimize your market strategies for maximum impact and innately understand your consumers (and the consumers in your category) like never before.
Leverage comprehensive basket analysis to understand purchase behaviors, optimize product assortments, and drive strategic decisions with precision.
15,000+
BRands covered
300+
Retailers tracked
10B+
receipts captured
Features
Advanced Product Affinity Mapping
Identify which products are frequently bought together to enhance cross-selling strategies and optimize product placements, driving higher sales and customer satisfaction.
Features
Dynamic Consumer Segmentation
Segment your audience based on real purchase behaviors and preferences, allowing for highly targeted marketing campaigns and personalized customer experiences.
Features
Trend Detection & Forecasting
Measure the effectiveness of the entire category's marketing campaigns by analyzing basket changes pre- and post-campaign, gaining alpha for the successes and failures of your competition.
Features
Campaign Performance Optimization
Measure the effectiveness of the entire category's marketing campaigns by analyzing basket changes pre- and post-campaign, gaining alpha for the successes and failures of your competition.
Real-Time Purchase Insights
Access up-to-the-minute data on consumer transactions to make timely, informed decisions that respond to current market dynamics.
Comprehensive Category Analysis
Dive into detailed category and subcategory performance to understand broader market movements and identify opportunities for expansion or diversification.
Personalized Marketing Strategies
Use granular basket data to craft personalized offers and promotions that resonate with specific consumer segments, boosting engagement and loyalty.
"Vumonic’s basket analysis transformed our understanding of consumer purchase behavior. Their detailed insights allowed us to tailor our marketing campaigns precisely, resulting in a significant boost in cross-sell conversions."
Senior Market Research Analyst
Leading Global FMCG Brand
Elevate Your Shopper Insights Today
Contact us to explore how Vumonic’s shoper insights can revolutionize your market research and brand strategy today.
