Vumonic

A Single Source of Truth, In A Complex World

close up of businessman in black suit with phone looking straight

Consumer Insights & Market Research

Make confident decisions, identify opportunities, and gain deep understanding of your customers.

See Retailer List

close up of pondering businesswoman in red suit

BI & Competitive Intelligence

Provide your team with the best-in-class data, to stay ahead of the curve and increase value.

Check Panel Coverage

close up of black businesswoman in brown suit with phone looking aside

Marketing & Strategy

Plan for what's next, and review how the market responded to past campaigns and pushes.

Browse Industries

Unprecedented Insight Into Your Niche

Features

Benchmarking & Brandshare

Benchmark against any product or brand, across all platforms and consumer demographics.

Filter, export, and drilldown on data quickly

Real-time data with 4 years' historical data

Precisely define the actions that lead to market saturation

See more Benchmarking & Brandshare

Winning Players

Brand	Purchase Penetration	Yearly Change

Losing Players

Brand	Purchase Penetration	Yearly Change

Purchase Penetration Trends

Your Performance

Penetration Rate

12.5%

+1.3%

Purchase Rate

28.4%

+2.8%

Avg Annual Purchase

3.2x

-0.3x

Quarterly Performance

Competitor Performance

Penetration Rate

14.8%

-0.7%

Purchase Rate

31.1%

+0.7%

Avg Annual Purchase

2.8x

+0.2x

Quarterly Performance

Features

Competitive Intelligence

Instantly compare your brand against 1000s of others, with all the key metrics and insights at your fingertips.

SKU-level data to compare products as well as brands

Look across retailers and customer segments easily

Analyze time-series trend and forecast data

Check out Competitive Intelligence

Features

Appstore Purchase Panel

Get an unprecedented view into Google and Apple appstores and see how consumers are spending on their favorite apps.

Understand the purchase rate of any app in the app store

Granular purchase information, with timestamps & details

Access key metrics like app retention, growth, and churn

Dive into Appstore Purchase Panel

Top Revenue Drivers (24h)

Category	Revenue	Change

User Demographics

Live Purchase Feed LIVE

Insights For Every Industry

Support

FAQs

How does Vumonic source its data?

Vumonic captures billions of e-receipts annually through one of the world's largest opt-in consumer panels. Our technology passively tracks and captures every purchase our panelists make, across any business industry. You can learn more about e-receipt technology in this Datarade article.

How detailed is Vumonic's data?

We capture actual purchases down to the product and SKU level, along with corresponding timestamps, pricing details, and category labels. This degree of granularity helps you understand how specific products perform, spot emerging trends, and make data-driven assortment decisions. You can request a data sample for your industry here.

How can I use Vumonic’s insights to improve product performance on Amazon?

Our transaction-level data reveals exactly which product attributes, promotions, or keywords drive conversions—using the actual end prices paid and discounts applied, not just listed rates. Armed with these insights, our clients are able to refine PDP listings, optimize pricing and discount strategies, and highlight features that consistently boost sales.

Which online platforms does Vumonic cover?

We don't just cover the major ecommerce and food delivery platforms! Since we have a global panel, we cover a huge list of retailers across every consumer vertical. Please visit this page for an up-to-date list.

What sets Vumonic apart from typical web traffic analytics?

Unlike clickstream-based solutions, we go straight to the transactions themselves. Instead of measuring site visits, scrolling, or install behavior ("intent-to-purchase" data), we show you who actually completes a purchase, the frequency of purchases, and total spend—key factors for accurately forecasting demand and boosting profitability.