Enhance research methodologies with granular e-receipt data that captures actual consumer behavior as it happens
Features
Purchase-Driven Product Innovation
Track how new product launches perform against category incumbents across SKUs and attributes - from Liquid Death's canned water disrupting beverages to Fenty's impact on legacy beauty brands
Features
Price Sensitivity Intelligence
Measure exact price elasticity across segments, from value-conscious Target private label purchasers to premium Sephora Beauty Insider members, through millions of actual transactions
Features
Multi-Brand Portfolio Analysis
See how consumers navigate complex brand portfolios, from P&G's tiered laundry strategy to Nestlé's premium vs. mainstream coffee offerings, with precise purchase sequencing
Advanced Research Capabilities
Replace manual data collection with real-time purchase signals that reveal actual consumer behavior
Promotional Incrementality Detection
Track how Prime Day deals cannibalize future purchases vs. Walmart+ events, measuring true lift across promotional periods
Cross-Category Purchase Sequencing
Map how Ninja Foodi purchasers expand their kitchen electrics portfolio vs. Instant Brands loyalists
Demographic Segmentation Engine
Identify how Gen Z beauty enthusiasts navigate from The Ordinary to Drunk Elephant vs. Millennial paths to premium
Channel Arbitrage Analysis
How do consumers exploit price differences between Amazon Subscribe & Save, Target Circle, and DTC subscriptions?
Replace months of old-school panel data collection with instant insights from millions of real purchases, to cover your clients for their omni-channel strategies
What's the exact discount threshold that triggers Mrs. Meyers loyalists to switch to Method vs. Grove Co. across cleaning categories?
How do Stanley cup purchasers change their premium beverage brand consumption vs. Hydro Flask owners?
What percentage of Rare Beauty foundation buyers stay within Sephora's ecosystem vs. migrating to Ulta for complementary products?
Do KitchenAid stand mixer purchasers show higher retention rates in premium baking subscription boxes vs. Cuisinart owners?
How does Dyson Airwrap ownership impact traditional hair care brand purchases across Olaplex, K18, and Briogeo?
What's the average time between Nespresso machine purchase and first Compatible Pod trial across price segments?
Do Peak Design camera bag customers show different premium electronics purchase patterns vs. traditional brand buyers?
How does Our Place Always Pan ownership affect Blue Apron vs. HelloFresh retention rates?
What percentage of Therabody purchasers also buy premium recovery supplements within 30 days vs. Hyperice owners?
How do Brooklinen customers navigate from entry-level Classic Line to Luxe across their first year vs. Parachute paths?
What's the correlation between Athletic Greens subscription retention and premium protein powder purchase frequency?
Do Samsung Frame TV purchasers show different streaming service stacking behavior vs. traditional premium TV buyers?
Elevate Your Research Practice
Deliver unmatched insights: SKU-level purchase data, demographic segmentation, and cross-category intelligence in real time.
