Tata Tea’s Market Share, AOV & Sales Performance on Amazon!

Tata Tea, an iconic brand synonymous with quality and tradition, has made waves with its relaunch of Tata Tea Premium - Street Chais of India. Delving into the essence of India's streets through diverse tea flavours, this flagship brand has marked an impressive success story, particularly on Amazon, as per the data compiled by Vumonic Datalabs for July to September 2023.

Tata Tea’s Market Share on Amazon from July - September 2023

Capturing a significant portion of the market share, Tata Tea has held a commanding 47% share, with 30% stemming from its Street Chais of India. The remaining percentage was attributed to other cherished Tata Tea variants like Tata Tea Gold, Teaveda, Darjeeling, among others.

Brand-Wise Tea Market Share

In this competitive landscape, it's noteworthy that Nikunj secured a market share of approximately 8%, followed closely by Wagh Bakri at 6% and Twinings at 5%. However, it is Tata Tea's strategic approach and the Street Chais of India that have truly stood out amidst the array of choices available to consumers.

Tata Tea’s Average Order Value on Amazon

What sets Tata Tea's Street Chais apart is not only its diverse and culturally rich flavours inspired by the streets of India but also its remarkable affordability. With an average order value (AOV) of around 130 INR, Tata Tea's Street Chais is a cost-effective option compared to Wagh Bakri, which has an AOV of around 200 INR.

Moreover, Tata Tea's commitment to offering value to its customers is evident through the average discount provided, ranging between 60 to 80 INR for both Tata Tea and Tata Tea - Street Chais. This surpasses the discounts provided by competitors like Wagh Bakri at around 35 INR and Nikunj at approximately 30 INR.

Tata Tea’s blend of affordability and cultural connection has created a compelling offering that resonates strongly with consumers' preferences and taste. Enjoy your chai with Tata, and savour the rich flavours of India's favourite brew.

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