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In the competitive world of smartphones, Realme has been making significant strides, captivating the Indian market with its innovative features and affordable pricing. A pivotal moment in the brand's journey came during the last quarter of 2023, particularly during Flipkart's Big Billion Days Sale in October. This period not only showcased Realme's strong market presence but also highlighted consumer confidence in the brand.
Realme's Market Performance
According to Zee Business, Realme has emerged as one of the top five smartphone brands in India, securing significant market share with 17.4 million units sold in 2023. The brand achieved its highest offline shipment share in Q4 2023, with a total of 4.5 million units shipped in this quarter alone.
Realme's Sales Highlights
During the October to December quarter of 2023, Realme witnessed remarkable sales on Flipkart. A staggering 30% of the brand's quarterly sales were attributed to the Big Billion Days Sale week, underscoring the event's impact on Realme's overall performance.
Realme’s Average Order Value and Discounts
Diving deeper into the numbers, the average order value stood at an impressive 11,000 INR. This figure not only reflects the affordability and appeal of Realme's products but also indicates a consumer base willing to invest in quality and features. Meanwhile, the average discount of around 750 INR played a crucial role in sweetening the deal, making high-quality smartphones more accessible to a broader audience.
Top-Selling Realme Products
The quarter saw a diverse range of Realme products emerging as favourites among consumers. Each product stands out for its unique features, from cutting-edge camera technology to long-lasting battery life and innovative design, catering to a wide range of consumer needs and preferences.The top products during this period included:
Top selling cities where Realme dominates
The sales data reveals that Realme's popularity isn't confined to one region. Leading the charts in cities like Delhi, Bengaluru, Hyderabad, Mumbai, and Chennai, Realme has established a strong foothold across diverse Indian markets. This widespread popularity can be attributed to various factors, including the brand's ability to meet the technological expectations of a diverse demographic.
Conclusion
The data from Vumonic Datalabs vividly illustrates Realme's strategic success on Flipkart during the last quarter of 2023, highlighting the profound impact of the Big Billion Days Sale. It's a showcase of how timely sales events, coupled with a keen understanding of consumer preferences and effective market penetration strategies, can lead to remarkable sales achievements.
To see more in-depth data driven insights & consumer behaviour in the ecommerce vertical, feel free to reach us here.
Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations.
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Written by: Samiksha Mulik
Date: 29 February 2024
Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer, business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.
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