Nestle's top selling products, AOV & market split on Amazon!

Nestle is the name that echoes in households worldwide. With a global presence spanning almost every corner of the globe, this corporate titan has managed to conquer the world by understanding the local pulse. Even after the Maggi controversy of 2015-16, Nestle continues to reign supreme as the largest brand in the Milk and Nutrition industry.

Nestle's top selling products & market share on Amazon

Nestle's journey to success starts with a staggering 40% of its sales coming from the NAN range. Right behind it are Nestle Everyday, Nescafe, and Nestle Cerelac. But the spotlight truly shines on infant nutrition. Here, Nestle, featuring brands like NAN and Excella Pro, commands the highest market share, leaving rivals like Abbott's Similac and Reckitt Benckiser's Enfamil trailing behind.

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Nestle's infant nutrition portfolio isn't just a market leader; it's a category-defining force. Nestle NAN stands tall with almost an astonishing 80% market share, while Similac and Enfamila A+ lag far behind. These numbers reflect the unwavering trust consumers place in Nestle's offerings.

Below are some of the top selling products in Nestle's infant nutrition category:

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1. NAN Pro 4 Follow-up Formula: For ages 18 to 24 months.
2. NAN Pro 1 Infant Formula with Probiotic: For ages up to 6 months.
3. NAN Pro 2 Follow-up Formula: For ages 6 to 12 months.
4. NAN Pro 3 Follow-up Formula: For ages 12 to 18 months.

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Nestle's AOV trends on Amazon

Nestle's commitment to quality and trust is reflected not only in its products but also in customers' willingness to invest more in them. With an average order value of around 600 INR for NAN, it surpasses Similac, which is near to 530 INR and other brands at almost 420 INR, illustrating the perceived value of Nestle's offerings. Nestle's half-year results for 2023 confirm that Infant Nutrition remains the primary driver of growth, led by products like NAN, Lactogen, and Cerelac. This underscores Nestle's unwavering dedication to nourishing the world's youngest generation.

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Conclusion

Nestle's extraordinary journey to global triumph is rooted in its ability to embrace local preferences while maintaining a steadfast global presence. Nestle's brand recognition is so potent that it has seamlessly integrated into our daily vocabulary. Just as we universally refer to all noodles as "Maggie," many parents instinctively ask for "NAN" or "Cerelac" when buying baby food. This isn't just brand recognition; it's Nestle becoming synonymous with "Good food, Good Life." No wonder Nestle has you craving for more - a true blockbuster for ages!