Maybelline's Sales Performance, AOV & Top Selling Products on Nykaa for July-September 2023

Published on
January 18, 2024

Vumonic Datalabs looked at Maybelline New York's performance on the beauty retail platform Nykaa during July-September 2023 which was noteworthy, showcasing its strong market presence and consumer appeal. Here's a closer look at the insights and what they signify.

Maybelline New York’s Sales Performance

A significant highlight was the Hot Pink Sale in the third week of July, during which nearly 20% of Maybelline's total sales occurred. This surge underscores the effectiveness of well-timed sales events and Maybelline's strategic participation in them.

Maybelline New York's Weekly Sales on Nykaa for July - September 2023

Maybelline New York’s Average Order Value

The average order value for Maybelline products was around 400 INR, balanced with an average discount of about 120 INR. This pricing strategy effectively marries affordability with perceived value, making Maybelline products accessible while maintaining brand prestige.

Top-Selling Products from Maybelline Portfolio

The period's most popular products were 'The Colossal Mascara Waterproof', 'Hyper Curl Mascara', 'The Colossal Kajal 24 Hour Smudge Proof', 'Sensational Liquid Matte Lipstick', and 'Fit Me Matte + Poreless Primer Mini'. This range indicates Maybelline's ability to cater to diverse cosmetic needs and preferences.

Maybelline’s Repeat Customers Rate

On average, each user placed about 2 orders per month during this timeframe, a clear indicator of strong brand loyalty and high customer satisfaction.

Conclusion

Maybelline's sales data on Nykaa from July to September 2023 highlights its effective marketing, pricing strategies, and product appeal. The brand's ability to engage a younger demographic and create loyalty through quality and strategic sales events sets a benchmark in the beauty industry.

To see more in-depth data driven insights & consumer behaviour in the ecommerce vertical, feel free to reach us here.

Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations. 

___________________________________________________________________

Written by: Samiksha Mulik

Date: 18 January 2024

Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer,  business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.

Join our Newsletter
Get the latest market intelligence, delivered to your mailbox 2x/month.
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related Posts

3 min read
Beauty & Personal Care

February 2025 Data Reveals Surprising Brand Strategies on Nykaa

February 2025 transaction data from Nykaa reveals unexpected patterns in India's ₹1.3 trillion beauty market.
Read post

February 2025 Market Analysis: Tata Motors, Vodafone Idea, and Jio Financial Services

February 2025 saw several intriguing trading patterns emerge across India's equity markets, with transaction-level data highlighting divergent investor sentiment toward key stocks.
Read post

Nivea In Trouble: Or Is it?

The recent appointment of Siddhartha Juneja as Nivea's new E-commerce Head comes at a fascinating time in India's digi
Read post

The Dynamic Growth of Hair Serums in India's Haircare Market

The Beauty and Personal Care industry in India has witnessed significant growth, with hair serums
Read post