As the sun sets on a decade marked by innovation and style in the fitness world, we turn our spotlight to a brand that has redefined athletic wear in India – HRX, launched by Hrithik Roshan and Exceed Entertainment. As HRX celebrates its ten-year anniversary, its remarkable journey through the Indian fashion landscape is worth exploring, especially its recent sales triumphs. Vumonic Datalabs analysed HRX's impressive performance on Myntra for the July-September 2023 period. The findings are a testament to the brand's growing influence.
In September 2023 alone, HRX's sales soared, contributing to nearly 40% of the overall sales in the quarter. This spike is significant, indicating a strong customer preference as we transition from monsoon to autumn. Mid-July also saw a surge, accounting for 15% of the sales – perhaps a nod to fitness enthusiasts gearing up for post-monsoon workout regimes.
The average order value for HRX stood at a reasonable 580 INR, indicating the brand's accessibility to a wide range of consumers. Interestingly, the average discount was around 1100 INR, suggesting that savvy shoppers are getting high-quality products at great prices, a strategy that might be driving sales volumes.
The crown jewels in HRX's product line include their Memory Foam Technology Running Shoes, Solid Men's Joggers, and the Rapid Dry Running T-Shirt. These products blend innovation, comfort, and style, clearly resonating with the fitness-conscious crowd.
HRX's appeal spans India's metropolises, with Bengaluru, Delhi, Hyderabad, Pune, and Mumbai emerging as top-selling cities. This geographical spread underscores HRX's pan-India appeal, transcending regional preferences.
As HRX steps into its next decade, its journey from a celebrity brand to a staple in India's fitness wardrobe is nothing short of inspiring. With evolving fashion trends and a growing emphasis on fitness, the brand seems poised for even greater heights.
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Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations.
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Written by: Samiksha Mulik
Date: 22 January 2024
Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer, business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.
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