Growth Performance, AOV & Top converting Cities on Flipkart for 2022-2023

In the dynamic world of e-commerce, understanding consumer trends and sales patterns is crucial for businesses looking to stay ahead of the curve. As we step in 2024, Vumonic Datalabs  did an analysis of Flipkart's sales from January to June for both 2022 and 2023 which provides fascinating insights into the changing behaviours of online shoppers in India.

How did Big Savings Days Sales Perform On Flipkart?

The Big Savings Days Sale, occurring in January and May of both years, emerged as a pivotal event, accounting for approximately 35% of Flipkart's total sales. Despite a decrease in sales by 1.2 times in 2023 compared to 2022 during these months the data tells a tale of market evolution and it would be interesting to see what 2024 holds.

What is the Average Order Value on Flipkart?

Despite the fluctuating market conditions, some aspects remained consistent. The Average Order Value hovered around 1600 INR, and the average discount offered was nearly 200 INR across both years. This consistency suggests a stable consumer expectation regarding pricing and discounts.

Which are the Top Selling Cities on Flipkart?

The top-selling cities - Bengaluru, New Delhi, Kolkata, Hyderabad, and Chennai - remained at the forefront of e-commerce sales. The dominance of these metro cities highlights the importance of urban centres as key markets for online retail.

‍Flipkart Customer Behaviour

A striking trend is the consumer gravitation towards more economically priced products, with 80% of customers choosing items priced below 1000 INR. This preference indicates a significant market segment that e-commerce platforms can target with budget-friendly options.

‍Conclusion

The analysis by Vumonic Datalabs offers crucial insights into the evolving landscape of e-commerce in India. As we move forward, understanding these trends will be pivotal for Flipkart in strategizing and tapping into the vast potential of the online marketplace. 

To see more in-depth data driven insights & consumer behaviour in the ecommerce vertical, feel free to reach us here.

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Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations. 

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Written by: Samiksha Mulik

Date: 5 January 2024

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Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer,  business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.