Emami, one of India's prominent skincare and healthcare FMCG companies, boasts a diverse portfolio of well-known brands such as Navratna, Boroplus, Zandu, Kesh King, and Fair & Handsome. Vumonic Datalabs delved into the company's sales dynamics on Amazon for the first quarter of 2023. Emami's success is closely tied to the performance of its flagship brands.
Based on our data, here's a breakdown of their contributions to Emami's sales:
Kesh King: Leading the pack with a significant 40% share.
Navratna: Following closely behind, contributing 35%.
Fair & Handsome: Holding 10% of Emami's sales.
Kesh King and Navratna face fierce competition in the hair oil category from a range of brands. Let's take a look at some key competitors and their average order values:
Average Order Value: 580 INR
Average Order Value: 400 INR
Average Order Value: 330 INR
Average Order Value: 200 INR
Emami's journey in the Indian FMCG market is marked by both triumphs and challenges. As Kesh King, Navratna, and other brands continue to vie for dominance in the hair oil category, Emami must demonstrate adaptability, innovation, and agility to remain not just relevant but a formidable player in the market.
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