In the bustling world of fast-moving consumer goods (FMCG) in India, one name has consistently stood tall, delivering quality products that have earned the trust of millions - Dabur. For first quarter of 2023, Vumonic Datalabs is here to shine light on Dabur's sales on Amazon, highlighting its remarkable journey and enduring appeal to consumers.
Dabur, a household name in India, has successfully diversified its product portfolio across various verticals. From healthcare and personal care to beauty products and groceries, Dabur has its foot in almost every essential category.
Dabur's sales in the first quarter of 2023 tell an interesting story of consumer preferences. Approximately 35% of Dabur's sales came from the grocery and gourmet division, reflecting the brand's strength in providing essential food items. Health and personal care products accounted for 34% of sales, while beauty products made up 28% and the remaining was baby products . This diversification allows Dabur to cater to a wide range of consumer needs.
One notable aspect that sets Dabur apart from its competitors is its commitment to affordability. While many FMCG brands boast higher average order values, Dabur remains accessible to a broader customer base. The average order value for Dabur products on Amazon hovers around 330 INR, making quality products available to a larger section of the population.
Dabur's top-selling products are a testament to its commitment to quality and consumer satisfaction. Some of these products include:
Dabur's appeal spans generations, but it resonates most strongly with consumers aged 18 to 35, making up 64% of its customer base. The brand's popularity extends to those aged 36 to 45 and beyond, showcasing its enduring appeal across age groups.
Dabur, with 'Celebrate Life' as its tagline, continues to thrive with unwavering commitment to innovation and excellence, making it the enduring choice for millions of Indian households.
