.jpg)
Apr 30, 2024
The Dynamic Growth of Hair Serums in India's Haircare Market
Read more
boAt's Performance Analysis: Sales, Average Order Value, and Best-Selling Products on Amazon (Oct-Dec 2023)
Mar 7, 2024
In the bustling market of consumer electronics, the last quarter of 2023 marked a period of significant achievement for boAt, a brand that has swiftly risen to prominence. Vumonic Datalabs analysed sales of boAt and hence we have a window into the remarkable spike in sales on Amazon, especially during the much-anticipated Great Indian Festival in October. Let's dive into the data and discover what propelled boAt to new heights during this festive season.
boAt’s Sales during Amazon Great Indian Festival
The Great Indian Festival, Amazon's flagship sale event, proved to be a boon for boAt, with an impressive 25% of the brand's quarterly sales occurring in this single month. This isn't merely a testament to the allure of discounts and deals but a reflection of the savvy consumer's eagerness to invest in quality electronics when the price is right.
boAt’s Average Order Value
With the average order value pegged at around 1300 INR, boAt has skillfully positioned itself in a sweet spot of affordability and quality. This pricing strategy not only makes high-quality audio and wearable technology accessible to a wider audience but also cements boAt's reputation as a brand that understands its market's pulse.
The strategic variance in discounts, with October seeing an average discount of 80 INR compared to November and December's 50 INR.
boAt’s Best Selling Products on Amazon
The spotlight on boAt's top-selling products reveals a diverse range of interests among consumers:
Prime Members Split buying boAt Products on Amazon
The fact that 30% of the purchasers were Amazon Prime members illuminates the significant role of loyal customers in boAt's sales narrative. Prime members were key players in this sales uptick, leveraging the benefits of fast shipping and exclusive deals to their advantage.
Top Selling Cities
The geographic spread of boAt's sales, with Delhi, Hyderabad, Bangalore, Mumbai, and Chennai leading the way, paints a picture of a brand that resonates across India's diverse urban landscape. This widespread appeal is indicative of boAt's successful penetration into the market, appealing to tech-savvy consumers nationwide.
Conclusion
The surge in boAt's popularity during the Great Indian Festival is not just a fleeting success but a testament to the brand's enduring appeal, driven by strategic pricing, a keen understanding of consumer desires, and a commitment to quality. As boat continues to navigate the Indian market, its journey is a compelling narrative of innovation, consumer trust, and the transformative power of festive sales.
To see more in-depth data driven insights & consumer behaviour in the ecommerce vertical, feel free to reach us here.
Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations.
___________________________________________________________________
Written by: Samiksha Mulik
Date: 7 March 2024
Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer, business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.
.png)