In the bustling world of electronic wearables, the competition is intense between many major players. But when it comes to headsets on Flipkart, one brand seems to be making waves - boAt. As we near the end of 2023, Vumonic Datalabs chose to dig deep into the sales data of wearables on Flipkart from November to December 2022, and discovered that boAt acquired a considerable market share, exceeding other popular brands such as OnePlus, Realme, and Apple.
Boat held a market share of around 20%. This is a considerable lead, with One Plus trailing behind at 15%, and both Realme and Apple holding close to 10% each. boAt's market dominance reflects the brand's high quality and consumer popularity. boAt has not only captured the market but also won the hearts of consumers with their top-selling products. The boAt airdopes 161 & 131, boAt bassheads, boAt Rockerz 255F, and boAt Rockerz 235 have emerged as favourites, demonstrating the brand's dedication to creating items that people want.
See the below market share split & AOV of boAt, OnePlus & Realme brands.
The average order value (AOV) of boAt is approximately 1000 INR, which is 40% less than the AOV of Realme's wearables and nearly half the AOV of Oneplus wearables.
The headset market on Flipkart is a dynamic and competitive space. As we move to the end of the year, it will be interesting to see how the market evolves. Will boAt maintain its lead, or will other brands catch up? One thing is for sure - in the world of electronic wearables, boAt is currently sailing ahead.
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