In the realm of e-commerce and online grocery shopping, BigBasket stands tall as one of the pioneering names. Its data, when analysed by Vumonic Datalabs spanning from 2021 to 2023, reveals intriguing insights into the dynamics of sales, quarterly fluctuations, and brand preferences. Let's dive into the depths of this data-driven journey to unravel the trends shaping BigBasket's trajectory.
The fiscal year 2022 witnessed a notable downturn in sales, recording a 1.2 times decrease compared to the preceding fiscal year, 2021. Q1 of FY2024 to Q2 of FY2024 exhibited a further dip in sales, showing a 1.4 times decrease. Despite fluctuations in sales figures, there's an interesting surge in the average order value. From an average of 110 INR in FY2022, it notably rose to 160 INR in FY2024.
Amidst the fluctuating sales numbers, one consistent trend emerges—the unwavering dominance of Fresho as the top-selling brand throughout the three-year period. Moreover, the top states exhibiting the highest sales included Bangalore, Hyderabad, Chennai, Delhi, and Pune.
The data trends from Vumonic Datalabs provide crucial insights for BigBasket's strategic planning. Understanding the fluctuations in sales, especially during FY2022 and the subsequent quarters of FY2024, prompts a deeper analysis into market conditions, consumer behaviours, and potential areas for improvement.
The journey through BigBasket's data, analysed by Vumonic Datalabs, paints a vivid picture of the dynamic landscape of e-commerce in the grocery sector. Despite fluctuations and challenges, insights gleaned from this data serve as guiding lights for informed decision-making and strategic manoeuvres to navigate the ever-evolving market.
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Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations.
