Sketching Skechers: A Walk Through India's Ecommerce Shoe-niverse!

Greetings, shopping sleuths! Vumonic - your favourite market intelligence maestro, is back with another jigsaw puzzle of data that's as colourful as a Skechers shoe rack. We're pulling up our socks to dive deep into the universe of Skechers' sales on Flipkart from November to December 2022. Fasten your shoe laces, it's about to get "sole-ful"!

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A 'Stiletto vs Sneaker' Showdown

Look who's striding! Skechers has bowled a staggering 95% of its male customers over with its design and comfort. But wait, there's more! Despite the smaller number of female buyers, these high-heeled heroes are stepping up their game, contributing to 17% of women's footwear sales. In comparison, men's footwear takes the lion's share of 82%. Quite the twist, wouldn't you say?

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Footprint of Sales - A Region-wise Wriggle

Bearing the torch of sneaker sales, the North region laces up to a robust 41% of sales. The West region follows, tying its sales knot at around 36%. East comes in at a respectable third with 15% sales, and lastly, the South, despite its smaller share of 8%, adds a vital piece to our sales puzzle.

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The 'Shoe-per' Stars of Skechers

Take a bow, Skechers' shoe squad! Let's applaud these chartbusters:

• Max Cushioning Elite- LimitL Sneakers
• D’LUX Walker- Walking shoes
• Flex Appeal 4.0- Vivid Spirit Walking shoes
• D’LUX Walker Meerno - Walking shoes
• Go Walk Arch Fit- Goodman Walking shoes
• Ultra Flex 3.0
• Go Walk Revolution Ultra-Inter Walking Shoes
• Go Run Fast Dazzle- Running Shoes
• Track Knockhill- Outdoor Shoes
• Max Cushioning Premier- PERSP Running Shoes

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Each pair, a story of triumph in the world of shoe-sales!

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Price and Prize - AOV and Discounts

Finally, we have the Average Order Value (AOV) strutting its stuff at around ₹3400, just shy of the category average of ₹3650. But the average discount per order shimmers at less than 50 INR, a small consolation prize for our shoe-loving shoppers!

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There you have it, folks - another mad dash through the vibrant corridors of India's ecommerce scene, brought to you by Vumonic. Stay tuned for more riveting explorations of this retail landscape that keeps us all on our toes!

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