Ola & Uber: Marketshare State-by-State

Ola & Uber: Marketshare State-by-State

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A Vumonic exclusive -- here is the marketshare (by volume) for the 2021 Ridehail market (between Ola and Uber). Each state is colored either blue for uber, green for ola, or white for neutral. Here, we define 'neutral' as any state where each player is within a 5% bound of the other (e.g. anything 45-55 ola-uber or uber-ola, or even closer, is neutral). Also -- Mizoram state is excluded.

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We at Vumonic Datalabs are front runners in tracking the ride hailing market in India with a real-time data engine that allows us to slice and dice into the analytics and get the real story down to a granular level. We are uniquely placed to provide crucial insights as in this infographic as we read data directly from ride invoices right upto pincode level. Thus building strategy for state heads and city captains is so much easier.

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Given the strategic growth requirements it is imperative that the Online Ride Hailing Market now finds either new users or new price points. Finding new users would be challenging as our data indicate that the online ride hailing services are already penetrated in 250+ cities in India. Thus maximising share within each region basis in depth understanding of rider behaviour is a crucial investment that ride hailing platforms need to undertake.

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Blog written by : Anupam Asthana

Date: 21 Mar 2022

Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.

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