Greetings, ecommerce enthusiasts! Buckle up for another fun-filled, thrilling, and slightly bonkers deep dive into the world of India's ecommerce sector. In today's episode, we, the mavens of data at Vumonic, bring you the gripping tale of Adidas's performance on Flipkart during the November-December 2022 season. Ready? Set? Let's dive!
The Game of Discounts
Adidas has been playing a sly game in the online bazaar. Their average order value, folks, hovers around ₹1700, which is around 25% lower than the category average. Yet, their sneaky discounts slightly edge out the average, coming in at just above ₹40! It seems Adidas has a cunning strategy up their sporty sleeves - playing the field with assertive discounts to score with customers. How's that for a classic underdog story?
A Walk in the 'Shoe-niverse' Categories
In the Adidas universe, it appears men are reigning supreme. They're sprinting away with around 90% of the sales, leaving the ladies in the dust with around 10%. Category-wise, the game isn't too different. Men's footwear has sprinted to an overwhelming victory with almost 90% of the sales, with women's footwear trailing far behind at around 5%. Surprisingly, topwear is barely on the leaderboard, managing less than 3%.
The Great Regional Run
Geographically, the North leads the Adidas marathon with almost 40% of the sales value. The South isn't far behind, scooping up a quarter of the share. Meanwhile, the East is showing some hustle at just above 20%, while the West... well, let's just say they need to step up their game at less than 15%.
The Mysterious Best-Sellers
As for the best-selling products? The Ultraboost DNA Running Shoes, Streetahead M Running Shoes, the classic Adidas Slides, Men Grey Sports Sandals, and Harquin M Running Shoes all make the Adidas hall of fame.
And that, my friends, is the dramatic, whirlwind tale of Adidas's winter season on Flipkart in 2022. Stay tuned for more such epic tales from the world of Indian ecommerce, brought to you by your trusted storytellers at Vumonic. Until then, remember, in this ecommerce game, it's not always the highest prices that win - sometimes, it's the smartest discounts!
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