Wrogn on the Right Track? A Winterwear Wonder in India's Ecommerce Wonderland!

Wrogn on the Right Track? A Winterwear Wonder in India's Ecommerce Wonderland!

Hello, retail detectives! It's time to put on your monocles and your thinking hats because your favourite market intelligence sherlock, Vumonic, is back to unravel the mysteries of ecommerce trends. Today, we're going to dig into the snow-clad trenches of Wrogn’s winter sales on Flipkart during November-December 2022. So, buckle up, it’s about to get chillingly exciting!

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Winter Wear Wonders and Wallet Woes

Wrogn seems to have played a cunning game with its pricing strategy for winterwear. With an Average Order Value (AOV) of around ₹950, Wrogn's winterwear pricing is like a warm cup of cocoa on a chilly winter day - less than half of the category average of ₹2050. It's as if Wrogn's saying, "why pay more for warmth when you can get it for less?" But could it mean Wrogn is aiming for the price-conscious customers or introducing a different winterwear line? Only time will unravel this mystery!

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Products that Prove to be 'Snow-Stoppers'

When it comes to what's selling, winterwear stands like a snowman at the top, raking in over 60% of sales. Topwear is a distant second at around 15%, and bottomwear follows, just shy of 15%. But wait, who's buying? Men, you say? That's Wrogn! Well, not quite. Men have indeed swept up over 95% of sales. Looks like Wrogn has got a secret Santa!

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It's Snowing Sales, Hallelujah!

How's the weather, you ask? It's raining sales! The North, as cold as a snow queen's heart, has warmed up to Wrogn, contributing to 30% of sales. The East follows closely, making up 28%. The South chimes in with about a quarter of sales. The West, though at less than 20%, has added a special sparkle to the sales snow globe.

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December Delights and Top-grossing Treasures

The holiday season rang the jingle bells of joy for Wrogn. The first two weeks of December were like an early Christmas with peak sales. But which products turned out to be the Rudolphs leading the sales sleigh?

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Full Sleeve Solid Men's Jacket

ARC Unisex Laptop Backpack with Rain Cover (35L)

Wrogn Fashion Analog Watch for Men

Full Sleeve Solid Men's Denim Jacket

Spacy Unisex Laptop Backpack (55L)

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These have truly been Santa's little helpers, dashing through the sales snow!

And there you have it - a frolic through the snow-filled lands of Wrogn's winter sales, another thrilling chapter in the India's ecommerce saga, brought to you by Vumonic. Stay tuned for more tales from this ever-evolving retail wonderland!

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