Unleashing Unilever's Battle in India's Ecommerce Arena: An Exclusive Vumonic Data Dive

Greetings, ecommerce gurus! Are you ready for some juicy, data-packed insights about the ever-evolving ecommerce landscape in India? Well, look no further than Vumonic - the leading market intelligence company in India - as we bring you an exclusive look at Unilever's battle for dominance in some of the hottest subcategories on Amazon India.

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Body Lotions

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Let's start with body lotions, a jam-packed category with some serious contenders. Unilever, armed with its brands Ponds, Vaseline, and Dove, is facing off against some formidable opponents, including Aveeno, Biotique, WoW Skin Science, Nivea, Mamaearth, Joy, and Cetaphil. While D2C players are shaking things up with trending growth, we can't spill the beans just yet, but let's just say Unilever isn't quite winning the category.

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Antiperspirants & Deoderants

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Moving on to deodorants, Unilever's Brut and Axe brands are holding their own against Wildstone, Park Avenue, Marks & Spencer, and Denver. Though not as packed or large of a category GMV-wise, Unilever is still making its presence felt.

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Dishwasher Liquid and Gels

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Dishwasher liquid and gels may not be as large as body lotions, but it's definitely a rapidly growing category. Amazon's own Presto brand is doing quite well, but we won't divulge any more secrets for now. Unilever's Vim brand is competing against Fairy and M&C, and it's clear that there's still plenty of room for growth and competition in this category.

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....What's Next?

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But wait, there's more! In the coming week, we'll be deep-diving into the subcategories where Unilever is taking on the competition head-on. This includes Endurance & Energy, Foundation, Health Drinks, Liquid Detergent, Powder Detergent, Health Drinks, and Shampoos. It's going to be a thrilling ride as we bring you more data and analytics about these categories and Unilever's performance in them.

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At Vumonic, we pride ourselves on being the best source of ecommerce data and insights in India. With our top-notch research team and cutting-edge analytics tools, we bring you the most comprehensive and accurate data about the ever-changing ecommerce landscape. Stay tuned for more exclusive data dives and insights, only from Vumonic!