Top Selling Audio & Wearables Brands, Q3 2021

The Indian Audio and Wearables market (wristbands, smartwatches & earphones) has witnessed triple digit growth for two years in a row. Indian brands have now come to dominate this segment on the back of better understanding of Indian consumers, better pricing and superlative marketing efforts. Led by boAt at 38% market share (by volume) as it has captured the imagination of Indian youth. The other brands are far away from boAt, with the nearest brand being 20 points behind.

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