Apr 30, 2024
The Dynamic Growth of Hair Serums in India's Haircare Market
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On the back of disruptions in the market requirements due to COIVID-19 curbs like work from home, online learning and schooling - the Indian Audio and Wearables market (wristbands, smartwatches & earphones) has become one of the most buzzed about segments in the ecom space. This segment has witnessed triple digit growth for two years in a row (!!). Indian brands have now come to dominate this segment on the back of better understanding of Indian consumers, better pricing and superlative marketing efforts.