Top Grocery Products on Flipkart Supermart, Q4 2022

What’s going on in the Indian E-grocery scene? Vumonic has the scoop. Today, we are looking into Flipkart Supermart. Let’s look at some of the best-selling products in the grocery category on Flipkart Supermart for the last quarter of 2022.

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In no particular order, we have Fortune Refined Soyabean Oil Pouch, a customer favorite for its versatility in the kitchen, Fortune Kachi Ghani Mustard Oil Pouch, known for its strong flavor and health benefits, Patanjali Cow's Ghee 1L Box, a trusted choice for those looking for a natural and ayurvedic option, Farmley Popular California Almonds, a go-to for a tasty and healthy snack, Tide Double Power Jasmine and Rose Detergent Powder 4 KG, a top choice for keeping clothes fresh and clean, Aashirvaad Shudh Chakki Atta, a popular flour for making homemade bread and chapatis, Emami Healthy and Tasty Refined Soyabean Oil Pouch, another versatile cooking oil option, Fortune Chakki Fresh Atta, a top choice for flour, Ananda Ghee 900 Ml Tetrapack, a favorite for adding flavor to dishes, and ProV California Independence Almonds, a tasty and healthy snack option.

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So, where are all these products being purchased? According to Vumonic’s own research, the North Zone makes up about two-thirds of Flipkart Supermart sales, with the East, West, and South Zones evenly splitting the rest. This could be due to a variety of factors, such as population size and economic differences between the zones. It's also worth noting that average basket sizes for grocery products on the platform are roughly 1400-1800 INR, indicating that shoppers are willing to spend a decent amount on their purchases.

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But when are these purchases being made? It seems that the beginning, middle, and end of the month are all popular times for grocery shopping on Flipkart Supermart. This trend is consistent across regions and zones, although it's unclear why this may be the case. It could be due to paydays or budgeting habits, or it could simply be a matter of convenience.

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If you're a food and beverage brand, or grocery platform, looking to tap into the thriving Indian ecommerce market, consider reaching out to Vumonic, the leading market intelligence company in India. Our team can provide you with valuable insights and market intelligence to help you understand the competition and make informed decisions about your strategy. Contact us through the form on our website to learn more and start your journey to success in the Indian market.

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