The Secret Weapon For Cloud Kitchens

The Secret Weapon For Cloud Kitchens

Building an effective marketing strategy for Restaurants / Cloud Kitchens is a guessing game without a quality, robust datasource for consumption patterns. What are the preferences of young male swiggy-loyal users, compared to older female zomato-loyal users? How do users behave in Mumbai compared to Chennai? How much money can we expect users to spend at a pizza joint per month, as opposed to a burger restaurant?

These are exactly the types of questions Vumonic captures. See the below infographic, for example:

Vumonic data enables cloud kitches and restaurants to make the data driven choice!

We can also look at other metrics for age groups / genders. Biryani finds most of its takers in 25 - 35 Yrs age range. However the Average Order value (AOV) for older age range - Yrs 35+ is 10% more than 25-35 yrs. This information drastically sharpens your ability to make marketing and strategic decisions -- E.g. show  more expensive  Biryanis to 35+ while communicating lower price biryani to younger audience.

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Keep watching this space for peeling off another layer in the evolution of the Food Delivery market in India. And, as always, reach out if you want to demo our product.

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Blog written by : Anupam Asthana

Date: 1 Apr 2022

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Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.

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