Platforms Share for Top Brands Weight Management

Overall in the eCommerce space Weight management is a growing segment. Due to COVID-19 and a general increase in sedentary lifestyles the demand for such products has grown substantially over the years. By industry estimates, this category is expected to grow at 11% CAGR from 2022 to 2027.

Within the weight management category, there are two sub-segments – Weight & Mass Gain & Weight Loss.

At the moment the large marketplaces – Amazon and Flipkart are the only significant e-commerce channels for this category. Overall the first important decision for any brand is – which platform can provide them scale. For this subcategory, Amazon & Flipkart sell nearly 90% of the overall volume! This is a crucial point of any brand trying to make a space for itself, as strong partnerships and execution on Amazon & Flipkart can go a long way. 

Meal Replacement shakes, Tablets, fizzy drinks for weight loss, etc. these are products catered to evolved urban consumers. Typically, these products are expensive and can be afforded by affluent audiences. Thus it is clear that most brands try to maximize their sales from Amazon. This is a good strategy to maximize scale within the ambit of the brand's positioning and pricing. 

Consumer behavior data is crucial to know and should get baked into the strategy for efficient execution. This can be done effectively by using Vumonic’s behavioral data for eCommerce for many different categories.

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Written by: Anupam Asthana

Date:  07 Oct 2022‍

Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer,  business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a private secure manner via large global panels.

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