Meesho, The New Wonderkid in Town

In 2015, Vidit Aatrey and Sanjeev Barnwal wanted to disrupt unbranded and unstructured commerce by moving it to online. Boom, Meesho was born. In September of 2021, they raised $570M at ~$5B valuation. Nice.

Being naturally curious (and nosey, and data-driven) as we are here at Vumonic, we started interrogating the Meesho data. Lo and behold, the growth is amazing – 60% growth over the year.

Interestingly -- unlike the large market places who are more Tier 1 & 2 centric -- majority of Meesho’s orders were fulfilled in Tier 3 cities (~70%, to be exact).

The average Meesho order a is about 1 to 1.3 items per order for Rs. 414. These are pretty favorable unit economics, especially given the growth and all.

‍

Meesho is doing everything right! –

– creating great work environment with work from anywhere policy

– curating the seller ecosystem beyond the upper tier cities

– getting highly engaged audience (Average 2.5 transactions per user per year)

‍

Want more Meesho facts? Go to the Vumonic website and book a demo! We didn't give the interesting stuff on purpose ;)

___________________________________________________________________

Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.