Key Secrets of Indian Ecommerce Discounting

Vumonic knows all the dirty details about discounting. How brands do it, what consumer expect, and how it affects the bottom line. Let's look into the data to see what's going on.

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As ecommerce continues to grow in India, many brands are resorting to discounts and promotional offers in order to remain competitive. In this article, we explore the discount trends that have emerged among Indian brands and how they affect consumer decision making. From flash sales and BOGO offers to creative loyalty based incentives, there is a myriad of approaches brands are taking when it comes to discounting.

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At Vumonic, we provide our customers with data-driven insights about consumer moods and behaviors in relation to discounts. Our research shows that consumers prefer discounts that offer more for less—such as multi-item deals or buy 1 get 1 free deals—as well as loyalty rewards such as accumulated points for returning customers. We also show that many brand promotion strategies tend toward seasonal variations or creative campaigns tailored specifically for emerging trends such as the Diwali Festival period or Valentine’s Day holiday season.

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In an increasingly crowded ecommerce market, understanding consumer behavior around discounted items can help companies and advertisers create customized strategies tailored towards specific goals, markets and target demographics – ultimately helping boost their enterprise value and drive sales growth. At Vumonic we provide invaluable insights into how customers respond different types of promotions so you can make informed decisions on what types of promotions work best for your brand’s overall objectives in India's fast moving digital landscape

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Discounting can be a powerful tool for e-commerce, market research, and consumer insights professionals in India. Our data shows that, by state, consumers expect about 40 to 100 INR off per item, on average. But brands don’t know where to set these discounts without data. On the one hand, offering discounts can help drive sales by prompting customers to make impulsive purchases. Customers may be more likely to purchase goods and services at discounted prices than if they had to pay full price. Discounts also increase customer loyalty since they reward existing customers rather than solely attracting new ones.

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On the other hand, discounts come with certain risks associated with them. Offering too many discounts or discounting too much can potentially devalue your brand’s offerings and create an expectation of continuously discounted prices among customers – thus limiting the ability of those who wish to set premium pricing in the future. In addition, offering promotional codes or discounts for certain products may drive sales away from similar higher priced items as customers are incentivized towards lower cost alternatives – leading to potential losses in revenues for businesses selling pricier options as well as missed profit opportunities due to lost sales from these items .

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By using Vumonic data and insights, ecommerce professionals in India will be able to ensure their discounting strategies are thoughtful, strategic and ultimately offer returns that benefit all stakeholders involved in their respective businesses. As our data reveals shifts within pricing trends periodically such users will be better equipped with up-to-date information that enables decision making based on sound logic rather than previous assumptions or experiments gone wrong!

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Discounting is an essential ingredient for success in ecommerce. By providing valuable discounts to customers, retailers create incentives for shoppers to purchase products and services from their website. This incentivization helps to increase sales, build customer loyalty, and improve overall profitability.

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In addition to increasing sales, discounts also help brands drive customer insights by enabling them to measure how much a discount's value influences a purchase decision. With Vumonic’s data and insights, ecommerce professionals can develop a better understanding of their target audience’s response to different discounts while gaining greater visibility into the impact of discounting on profit margins. Armed with this knowledge, companies can optimize pricing strategies in order to maximize returns and gain competitive advantage within the markets they operate in

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The ever-changing landscape of online shopping in India requires ecommerce, market research and consumer insights professionals to stay up-to-date on the latest discounting secrets. By understanding how different brands discount and why it is essential for their success, they can create better strategies that will put them ahead of the competition. To get a better edge over your rivals, sign up for our email newsletter to receive a complimentary insights report on your competition!

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