Flipkart’s Top Selling Wearable Brands

The Indian Audio and Wearables market (wristbands, smartwatches & earphones) has become one of the most buzzed about segments in both marketplaces and D2C.

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Boat is the front runner in this segment, with more than 30% volumeshare. Boat’s mid-range pricing (AOV of approx Rs. 1000) makes it a leader even when factoring price into the valueshare.

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Other significant Indian brands, like Dizo, Noise, and Fire-Boltt follow a slightly premium pricing strategy with their AOV ranging from Rs. 1500 to 2800, capturing about 15% volume share.

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The wearables segment has witnessed triple digit growth for the last two years in a row. Indian brands have now come to dominate this segment on the back of better understanding of Indian consumers, better product and pricing and superlative marketing efforts.

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Blog written by : Anupam Asthana

Date: 09 May 2022

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Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.

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