Flipkart’s Top Selling Top Wear Brands

Q4 is a celebratory time for India and brands try to capitalise with sales and promotions. Flipkart is the frontrunner on Fashion and Lifestyle sales, with its Big Billion days scheduled around Diwali every year. This year in Q4 2021 the Bottom wear sales were nearly 50% higher than earlier quarters.

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The Top Wear category Flipkart is littered with more than 1000 brands! Making it a difficult category to create brand equity in and score top rank on sales every quarter. Tripr & Metronaut is the front runner in this segment and has been consistently coming on top.

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The Top 10 brands in this category collectively gather only about 30% of volume share this means that the remaining 1000 brands capture 70% of volume and are a highly fragmented category. For these top brands to remain in the leadership position, it is important to keep the supply chain nimble and deliver quality products at affordable prices.

Apart from US Polo, it has a high Average Order Value (AOV) of around Rs. 700; all the other top brands have AOV in the range to Rs. 300 to 400.  Thus affordability is the key driver for scale and success in this category.

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Blog written by : Anupam Asthana

Date: 13 May 2022

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Vumonic Datalabs is India's leading shopper intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.

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