Flipkart's Top Selling Bath & Shower Brands

In the Online channel, Bath and Shower products have very low penetration. However it is an interesting category to play in; and all the major FMCG conglomerates - HUl, P&G, ITC, R&B have brands in the Top 10 in this category. As this is a category that will have significant gains in the near future, due to higher ticket size availability in Top cities and also the aspirational nature of the product.

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Another notable mention is Mamaearth who has carved a spot amongst the top brands based on the high level of differentiation it has been able to communicate based on natural ingredients.

The Top 10 brands in this category collectively gather about 60% of volume share this means that the remaining 280 brands capture 40% of volume. The Average Order Value among the Top 10 brands is about Rs 350. Pears is the most successful brand with significantly higher than average AOV and high volume share. This is again due to a pivot in communication to the natural plank.

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Blog written by : Anupam Asthana

Date: 20 May 2022

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Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.

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