Flipkart Supermart's AOV, Discount Insights and Top Performing Brands for October to December 2023

In the world of online grocery shopping, Flipkart Supermart has emerged as a cornerstone for many Indian households. A recent analysis by Vumonic Datalabs sheds light on the shopping trends and consumer behaviour from October to December 2023, offering fascinating insights into what drives the online grocery market today.

Average Order Value and Discount Insights on Flipkart Supermart?

The data reveals that the average order value at Flipkart Supermart hovers around 120 INR, a figure that speaks volumes about the affordability and accessibility of products offered on the platform. Even more compelling is the average discount rate of approximately 80 INR, underscoring Flipkart Supermart's commitment to providing value to its customers.

When do customers buy the most on Flipkart Supermart?

Weekend shopping trends at Flipkart Supermart highlight a significant consumer spends pattern, with around 40% of sales occurring on Saturdays and Sundays. This surge can be attributed to the convenience of weekend shopping for the working population, alongside the enticing deals and discounts that are often rolled out during these days. The weekend thus becomes a prime time for families to stock up on groceries, making the most of their free time and the attractive offers on hand.

Top Performing Brands and Products on Flipkart Supermart

Diving deeper into the preferences of Flipkart Supermart's clientele, the top-performing brands such as Fortune, Britannia, Aaashirvaad, Tata Sampann, and ProV paint a picture of India's diverse culinary landscape. These brands, known for their quality and trustworthiness, dominate the kitchen shelves of numerous Indian homes. The popularity of products like ProV Mini Cashews Roasted and Salted, Fortune Kachi Ghani Mustard Oil, and Fortune Besan highlights a trend towards both health-conscious and traditional cooking ingredients. 

Conclusion

This analysis not only reveals the shopping patterns and preferences of Flipkart Supermart's customer base but also provides valuable insights for brands and marketers looking to tap into the online grocery market. The emphasis on discounts, weekend shopping, and the popularity of trusted brands indicates a market driven by value, convenience, and quality.

In conclusion, the insights from Vumonic Datalabs' analysis offer a glimpse into the evolving landscape of online grocery shopping in India. As Flipkart Supermart continues to cater to the needs and preferences of its customers, it's clear that understanding these trends is crucial for anyone looking to make their mark in the competitive world of e-commerce.

To see more in-depth data driven insights & consumer behaviour in the ecommerce vertical, feel free to reach us here.

Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations. 

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Written by: Samiksha Mulik

Date: 17 February 2024

Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer,  business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.