Decoding The Supply-Side of Food Delivery in India

Online Food Delivery is one of the hottest segments in the Indian Ecommerce space.  The growth in Online food delivery in India has been phenomenal – by some estimates it will grow 3X to $13 Billion by 2025.

Apart from growing the demand (user growth, and increasing spends of existing users), Swiggy and Zomato also must maintain growing supply-side ecosystems. There are different categories of restaurant -- broadly, these are major chains, cloud kitchens, and indepedant/regional chains. Below, take a peek into the Q4 order volume Pan-India for some choice restaurant names. Note, this is only Q4, and we are not filtering by geography or demographic.

Without real transaction data -- it is difficult to understand consumer preferences on restaurant and cuisine selection. Vumonic's data clearly shows what cuisines people are eating and the associated trends. Since item-level information is captured, we see even the exact foods which are gaining (and losing) popularity. Pretty cool!

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Blog written by : Anupam Asthana

Date: 08 March 2022

Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.