A Data-driven Deep Dive Into Myntra's Fashion Frenzy!

It's time to dive into the ecommerce fashion world of India and see what's been happening on one of the leading platforms, Myntra. January 2023 was a month filled with style, discounts and fashion galore for Myntra shoppers!

The first big event was the Myntra Fashion Bazaar, which took place from the 6th to the 9th of January. It was a shopping extravaganza, offering a whopping 65% off on men's and women's fashion. No wonder the 7th was one of Myntra's three largest sales days in January!

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But wait, there's more! The Super Style-Up Days took the fashion fever to a whole new level, running from the 26th to the 29th of January. With a flat 40-70% off on men's and women's fashion, it's no surprise that the 26th and 27th were also among Myntra's biggest sales days of the month. These multi-day sales events are a key part of Myntra's marketing strategy, bringing in a 2-3 times boost from their usual daily volumes.

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When it comes to regional trends, the south was the fashion capital of India in January, driving the most sales volume. The north was hot on its heels, followed by the west and the east. The major metros, as well as Tier 2 and Tier 3 cities and even some villages, all got in on the fashion frenzy.

The general averages for Myntra in January showed that shoppers were quite active, with an average of 1.5 orders per user. The average order size was a stylish 2K INR, with an average price per item of 1K INR.

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January 2023 was a fantastic month for Myntra shoppers, with the Fashion Bazaar and Super Style-Up Days bringing in big sales and exciting discounts. Whether you're in the south or any other region, there was plenty of fashion fun to be had on Myntra!

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