The Nykaa Chronicles: D2C Brands Steal the Show in India's Beauty Bazaar

Hey there, ecommerce aficionados! It's us, Vumonic, your one-stop-shop for the hottest market intelligence in India. Today, we're diving into the bustling world of beauty, with a spotlight on Nykaa's best-selling products in the last 60 days. Grab your shopping carts and let's explore what's trending!

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Here's a rundown of Nykaa's chart-topping products and the brands behind them:

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• Cetaphil Gentle Skin Cleanser: This gentle giant is a CPG brand not owned by any of the bigwigs like P&G or Unilever. Looks like we've got a beauty underdog making waves!

• The Ordinary Niacinamide 10% + Zinc 1%: Hailing from Canada, this D2C brand has quickly become a fan favorite since its Nykaa debut in late 2022. Oh, Canada, you never disappoint!

• The Derma Co 1% Hyaluronic Sunscreen Aqua Gel: Owned by Honasa Consumer Pvt. Ltd, the same parent company that blesses us with Mamaearth, Ayuga, and Aqualogica. Talk about a beauty empire!

• Minimalist SPF 50 Sunscreen: This brand, which launched in 2020, snagged a cool $15 million from Sequoia in 2021. Now, that's a minimalist approach to making a big splash!

• Aqualogica Glow+ Dewy Sunscreen: Another gem from the Honasa family, Aqualogica is winning hearts with this papaya and vitamin C-infused sunscreen.

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It's fascinating to see D2C brands dominating Nykaa's best-sellers list, especially considering the marketplace's significant share of the total beauty and personal care category volumes. While other players like Amazon, Flipkart, and Myntra are in the mix, and many D2C brands have their own sites, the majority of their volume still comes through marketplaces. Stay tuned for more thrilling ecommerce insights from yours truly and the fabulous team at Vumonic, the unbeatable source for market intelligence in India. Until next time, happy shopping and keep that beauty game strong!

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