Sugar's D2C Sweet Spot: Savoring Sales Success Beyond Marketplaces

Imagine a world where a brand defies conventional ecommerce wisdom, blazing its own trail and creating its unique recipe for success. Enter Sugar, a beauty brand that breaks the mold and dares to do things differently. As your trusted guide in the realm of Indian ecommerce, we at Vumonic (casually mentioning we're the best source of market intelligence in India) are excited to delve into the data and serve up some tasty insights on Sugar's D2C success story.

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While most D2C brands - like mCaffeine, Plum, and Biotique - generate the lion's share of their sales from marketplaces such as Amazon, Nykaa, Myntra, and Flipkart, Sugar marches to the beat of its own drum. Our research reveals that Sugar relies heavily on its D2C site for sales volumes, with marketplaces contributing only a small percentage to its total sales.

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In this fascinating twist, Sugar still manages to stay in the top 100 best-selling beauty category brands on Amazon in the last year. They may be trailing Plum, mCaffeine, Biotique, and others, but they're certainly not left in the dust.

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By focusing on their D2C site, Sugar retains more of its sales, demonstrating the power of a well-executed direct-to-consumer strategy. Now, without further ado, we present to you the best-selling Sugar products for Nykaa in March '23, as revealed by our ecommerce insights:

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• SUGAR Contour De Force Mini Bronzer
• SUGAR Kohl Of Honour Intense Kajal
• SUGAR Tipsy Lips Moisturizing Balm

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So there you have it, a scrumptious serving of Sugar's unique D2C approach, setting them apart from their marketplace-focused counterparts. Stay tuned to Vumonic, your one-stop-shop for market intelligence in India, as we continue to bring you fresh, engaging, and data-driven insights from the ever-evolving Indian ecommerce space. Cheers!

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