Running with the Pumas: A Peek into the Great November + December 2022 Flipkart Sales

Welcome one and all! Are you ready to hit the ground running? Well, you better be, because we are about to take you on a thrilling journey, darting and weaving through the ecommerce savannah of India. We're heading straight into the heart of the Puma territory, exploring their exhilarating Flipkart sales performance from November to December 2022. Fasten your seatbelts, folks. This ride, brought to you by your friendly neighbourhood data wizards at Vumonic, promises to be a wild one!

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The Puma Pounce: Flipkart Edition

Here's the starting gun: The starting block of our race was November 2022, and let me tell you, Puma was off like a shot. Sales soared to stratospheric heights between November 12th and 14th. You might think this has everything to do with PUMA's big announcement of partnering with AC Milan or their dazzling debut of two new sneaker models. Well, surprise! None of those models made it to the top 10. This plot twist had us gasping like we'd just sprinted a mile!

Just when we thought Puma was slowing down, it took off again from December 7th to 12th, taking full advantage of Flipkart's end-of-season sale (EOSS). Clearly, these sales events are the secret energy boosters in Puma's race on the Indian ecommerce track.

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Uphill Battle in India's Ecommerce Sector

As we head to the second lap, we find an interesting fan club: Puma's customers are predominantly male(more than 90%), leaving the female fan club lagging . Are men secretly Puma superfans, or are ladies pulling a switcheroo and sneaking into men's collections? We'll leave that mystery for another day!

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Puma's Podium Finish – The Top Sellers

Ready to dive into the trophy case? Men's footwear takes the gold with more than 70% of Puma's sales on Flipkart. Winter Wear skates into a distant silver with almost 15%, while women's footwear snags the bronze with less than 10 %

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The champions of this race? Puma Zod Runner V3 Running Shoes, Puma RS-Z Reinvention Casuals , Puma Full Sleeve Men's Jacket, Puma Solid Men's Tracksuit, and Puma Full Sleeve Printed Men Sweatshirt. These guys aren't just leading; they're leading with style!

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The Money Mile

Last, but not least, let's talk shop, or rather, let's talk shopping. With an average Order Value (AOV) of around 2000 INR and an average discount per order of less than 50 INR, Puma is playing a shrewd game of "cat and mouse" with their customers' wallets.

And with that, folks, we have reached the finish line of our thrilling journey into the heart of India's e-commerce sector with Puma. Your ever-enthusiastic guides at Vumonic will be back with more exciting insights and roller-coaster rides through the world of ecommerce. Until then, keep running with the Pumas!

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